Chennai: +91 996 252 8293   +91 996 252 8294         Bangalore: +91 762 494 1772   +91 762 494 1774         info@besanttechnologies.com

Digital Marketing Training

digital-marketing-training-in-chennai

Digital marketing

Digital Marketing Training in Chennai

Learn how to do online digital marketing from basic level to expert level which is taught by hands on experience working professionals. With our Digital Marketing Training in Chennai you will not only learn concepts of it and you will able to create digital marketing campaign for any business, products, services, software’s and websites from small sizes to big.

What is Digital Marketing?

Digital marketing is promoting business, products or services through online channels. This promoting can be done through organic and paid mainly on internet and also on mobile phones.

Upcoming Batches

Weekdays Batch

Starts Duration Days Time (IST)
04th Dec 4 Weeks Mon – Fri 09:00AM – 10:30AM
11th Dec 4 Weeks Mon – Fri 07:00PM – 08:30PM
18th Dec 4 Weeks Mon – Fri 07:30AM – 09:00AM
25th Dec 4 Weeks Mon – Fri 09:00AM – 10:30AM
02nd Jan 4 Weeks Mon – Fri 07:00PM – 08:30PM
Schedule does not suit you, contact us @9962528293 | Want to take one-on-one training, contact us now!

Weekend Batch

Starts Duration Days Time (IST)
02nd Dec 6 Weeks Sat & Sun 02:00PM – 04:30PM
09th Dec 6 Weeks Sat & Sun 10:30AM – 01:00PM
16th Dec 6 Weeks Sat & Sun 09:00AM – 11:00AM
23rd Dec 6 Weeks Sat & Sun 11:00AM – 01:30PM
30th Dec 6 Weeks Sat & Sun 02:00PM – 04:30PM
Schedule does not suit you, contact us @9962528293 | Want to take one-on-one training, contact us now!

Why Digital Marketing Training?

Now days, people spending most of their time on internet and on their mobile phones. So our Digital Marketing Training Course should also focus on internet and on mobile phones to reach right audience. Digital marketing is key term for marketing of products or services on this digital world.

What we do at Besant Technologies for Digital Marketing Training?

We at Besant Technologies train this digital marketing technique with best trainers available in the industry whom have real time working experience in all kind of digital marketing techniques from organic to paid. So you will get trained in most popular search engine, social and email channels across internet.

To Whom Digital Marketing Training is suitable for?

Digital Marketing Training in Chennai is suitable for all marketing professionals, students, part time job seeker who looks forward to become a digital marketer in future and become online digital industry expert on the same. There is no technical skill required and no programming knowledge required to purse this course.

Whom do we train?

We at Besant technologies customized the syllabus covered according to the role requirements in the industry. We train experienced as well as fresher’s with different separate module.

Job Opportunity for Digital Marketing

Digital marketing is in booming in the marketing right now and there are many job opportunities waiting to be grabbed in digital industry. We can see foreign outsourcing also booming in india for the digital marketing.

Certifications and Job opportunity Support

We help the trainees to get Google certification and also provide guidance to get placed in digital marketing job in industry.

Advanced Digital Marketing Course Syllabus

MODULE 1: BASICS DIGITAL MARKETING

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How Internet Marketing Works?
  • Traditional Vs. Digital Marketing
  • Significance Of Online Marketing In Real World
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation
  • Converting Leads
  • Performance Evaluation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Analysis
  • Choosing Right Keywords To The Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Search Engine Works?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing

MODULE 4: ON PAGE OPTIMIZATION

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Optimize SEO Content
  • Check For Copy scape Content
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Indexing And Caching
  • Creating Xml Sitemap
  • Creating Robot.Txt
  • SEO Tools And Online Software

MODULE 5: OFF PAGE OPTIMIZATION

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Authority, Backlinks
  • Do’s & Don’ts In Link Building
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Press Release Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting

MODULE 6 : SEO UPDATES AND ANALYSIS

  • Google Panda, Penguin, Humming Bird Algorithm
  • How To Recover Your Website From Google Penalties
  • Webmaster And Analytics Tools
  • Competitor Website Analysis And Backlinks Building
  • SEO Tools For Website Analysis And Optimization
  • Backlinks Tracking, Monitoring And Reporting

MODULE 7: LOCAL BUSINESS & LISTING

  • Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers
    Right To Your Business
  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Placing Web Site On First Page Of Google Search
  • Lean To Make Free Online Business Profile Page
  • How To Make Monthly Basis Search Engine Visibility Reports
  • Verification On Listing , Google Reviews

MODULE 8 : GOOGLE ADWORDS OR PAY PER CLICK MARKETING(SEM)

  • Google Adwords (SEM)
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • PPC Basic
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring And Conversion Tracking
  • Reports
  • Bing Ads (PPC)
  • Introduction To Campaigns And Ad Groups
  • Importing Campaigns, Ad Groups And Keywords
  • Bidding And Traffic Estimation
  • Import From Google Adwords
  • Ads Creation
  • Choosing Right Keywords
  • Bing Ads Reports
  • Conversion Tracking With Campaign Analytics
  • Bing Ads Editor Account Management Tips
  • Bing Ads Editor Campaign Optimization

MODULE 9 : SOCIAL MEDIA OPTIMIZATION (SMO)

  • Social Media Optimization (SMO)
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook Page, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Instagram Optimization
  • Hash tags And Mentions
  • Image Optimization And Networking
  • Micro Blogs For Businesses

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Connecting Apps With Fan Pages
  • Facebook Analytics
  • Data Based Management And Lead Generation
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • CPC Vs CPM Vs CPA
  • Conversion Tracking
  • Power Editor Tool For Advertising
  • Twitter Optimization
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • Product Brand Promotion And Activities
  • App Installs And Engagement
  • Case Studies
  • Conversion Tracking And Reporting
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Database Management And Lead Generation
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • LinkedIn Advertising
  • Increasing ROI Through LinkedIn Ads
  • Conversion Tracking And Reporting
  • YouTube Optimization
  • Channel Creation
  • In Display Ads
  • Video App Install Promotion
  • Video Shopping Promotion
  • Google Plus
  • Features
  • Tools & Techniques
  • Google + 1
  • Google Plus For Businesses

MODULE 11: WEB ANALYTICS

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Traffic Sources
  • Content
  • Visitors
  • Goals & Ecommerce
  • Actionable Insights And The Big Picture
  • Live Data
  • Demographics
  • Module 9 : Google Webmaster Tools
  • Adding Site And Verification
  • Setting Geo Target Location
  • Search Queries Analysis
  • Filtering Search Queries
  • External Links Report
  • Crawls Stats And Errors
  • Sitemaps
  • Robots.Txt And Links Removal
  • Html Suggestions
  • URL Parameters (Dynamic Sites Only)

MODULE 12 : WEB MATER TOOLS

  • Adding site and verification
  • Setting Geo target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestions
  • URL parameters (Dynamic Sites only

MODULE 13: CONTENT MARKETING

  • Introduction To Blogs
  • Setting Up Your Own Blog
  • The Importance Of SEOs
  • Content Duration & The Art Of Content Planning
  • Creating A Compelling Personality For Your Content
  • How To Monetize Your Blog

MODULE 14: MOBILE MARKETING

  • Importance Of Mobile Marketing
  • In Current Scenario
  • Fundaments Of Mobile Marketing
  • Forms Of Mobile Marketing
  • Geo-Targeting Campaigns For Mobile Users
  • Measuring And Managing Campaign
  • App & Web – Mobile Advertising
  • Content Marketing
  • Mobile Targeting And Segmentation
  • SMS Marketing
  • Case Studies On App Advertising

MODULE 15: VIDEO MARKETING

  • Importance Of Video Marketing
  • Understanding Video Campaigns
  • YouTube Marketing (Video Ads)
  • Types Of YouTube Ads
  • In-Display And In-Stream Ads
  • Using YouTube For Businesses
  • Developing YouTube Marketing Strategies
  • Video Ad Groups
  • Targeting Options
  • Understanding Bid Strategies
  • Bringing Visitors To Your Website
  • Via YouTube Videos

MODULE 16: WORDPRESS SEO CONCEPTS

  • Using Word Press How To Do SEO Works

MODULE 17: CREATING A NEW SIMPLE WEBSITE

  • Creating A Simple Website For Your Business/Work Using Html Coding

MODULE 18: EMAIL MARKETING

  • Using Bulk Email Service To Boost Your Business

MODULE 19: SMS MARKETING

  • Using Bulk SMS Service To Boost Your Business

MODULE 20: LIVE PRACTICALS

  • Live Practical Experience

MODULE 21: INTERVIEW PREPARATION

  • Resume Preparation
  • Interview Question Preparation

DataStage Training Reviews

Besant Technologies Reviews given by our students already completed the training with us. Please give your feedback as well if you are a student.

Besant Technologies Velachery

No.8, 11th Main road,
Vijaya nagar,
Velachery, Chennai - 600 042
Tamil Nadu, India
Landmark - Reliance Digital Showroom Opposite Street

+91-996 252 8293 / 996 252 8294

Besant Technologies BTM Layout

No. 2, Ground Floor,
29th Main Road, Kuvempu Nagar,
BTM Layout 2nd Stage, Bangalore - 560 076
Karnataka, India
Landmark - Next to OI Play School

+91-762 494 1772 / 762 494 1774

Besant Technologies Tambaram

No. 31 / 11, Govindarajan Street,
West Tambaram,
Chennai - 600 045
Tamil Nadu, India
Landmark - Behind National Theatre

+91-996 250 4283

Besant Technologies Marathahalli

No. 43/2, 2nd Floor, VMR Arcade,
Varthur Main Road, Silver Springs Layout,
Munnekollal, Marathahalli, Bengaluru - 560037
Karnataka, India
Landmark - Near Kundalahalli Gate Signal

+91-910 812 6341 / 910 812 6342

Besant Technologies OMR

No. 5/318, 2nd Floor, Sri Sowdeswari Nagar,
OMR, Okkiyam Thoraipakkam, Chennai - 600 097
Tamil Nadu, India
Landmark - Behind Okkiyampet Bus Stop, Above IBACO Ice Cream

+91-887 038 4333

Besant Technologies Rajaji Nagar

No. 309/43, JRS Ecstasy, First Floor,
59th Cross, 3rd Block, Bashyam Circle,
Rajaji Nagar, Bangalore - 560 010
Karnataka, India
Landmark - Near Bashyam Circle

+91-734 915 0004 / 734 916 0004

Besant Technologies Jaya Nagar

No. 2nd Floor,1575,11th Main Road , 4th T-Block , Pattabhirama Nagar,
Jaya Nagar,Bangalore-560041
karnataka, India
Land Mark :opposite to Shanthi Nursing Home

+91-7337837626

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