This Digital Marketing Course Syllabus will help you to get in-depth Practical Knowledge on SEO, PPC, Internet Marketing with Live Projects.
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MODULE 1: BASICS of DIGITAL MARKETING

• Introduction To Online Digital Marketing
• Importance Of Digital Marketing
• How did Internet Marketing work?
• Traditional Vs. Digital Marketing
• Types of Digital Marketing
• Increasing Visibility
• Visitors’ Engagement
• Bringing Targeted Traffic
• Lead Generation

Hands-on Lab

• Analysis Of Traditional Marketing
• How to Business Marketing via Traditional Marketing

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

• Market Research
• Keyword Research And Analysis
• Types Of Keywords
• Tools Used For Keyword Research
• Localized Keyword Research
• Competitor Website Keyword Analysis
• Choosing Right Keywords To The Project

Hands-on Lab

• Analysis Market Condition And Opportunities
• Keyword Analysis on Google Keyword Planner Tool
• Pick The Right Keyword For Project

 MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

• Introduction To Search Engine Optimization
• How Did Search Engine work?
• SEO Fundamentals & Concepts
• Understanding the SERP
• Google Processing
• Indexing
• Crawling

Hands-on Lab

• Search Engine Results Page (SERP) Report Generation
• Google Crawling and Indexing Status Checking

MODULE 4: ON-PAGE OPTIMIZATION

• Domain Selection
• Hosting Selection
• Meta Data Optimization
• URL Optimization
• Internal Linking
• 301 Redirection
• 404 Error Pages
• Canonical Implementation
• H1, H2, H3 Tags Optimization
• Image Optimization
• Landing Page Optimization
• No-Follow And Do-Follow
• Creating XML Sitemap
• Robot.txt

Hands-on Lab

• Analysis of On-Page Site Matrix
• Create a Landing Page
• Implementation on Title Tag, Meta Description, Canonical Tag, Header Tag
• Optimization on Multi-Media file Optimization like Image, Videos, and Infographics
• Landing Page Performance Monitoring and Updation

MODULE 5: OFF-PAGE OPTIMIZATION

• Link Building Tips & Techniques
• Difference Between White Hat And Black Hat SEO
• Alexa Rank, Domain
• Link Acquisition Techniques
• Directory Submission
• Social Bookmarking Submission
• Search Engine Submission
• Web 2.0 Submission
• Article Submission
• Image Submission
• Video Submission
• Forum Submission
• PPT Submission
• PDF Submission
• Classified Submission
• Business Listing
• Blog Commenting
• Citations
• Profile link creations
• Infographics Submission

Hands-on Lab

• Search Engine Guidelines Based Backlink Creation on Landing Page
• The Increase of Link Juice Value
• Increase and Analysis Domain Authority & Page Authority Factor
• Learn 15 Golden Rules Of Backlink Creation and Improve Quality
• How To Avoid Spam Backlink

MODULE 6: SEO UPDATES AND ANALYSIS

• Google Panda,
• Penguin,
• Humming Bird Algorithm
• Google Penalties
• SEO Tools For Website Analysis And Optimization
• Competitor Website Analysis And Backlinks Building
• Backlinks Tracking, Monitoring, And Reporting

Hands-on Lab

• Learn Roles and Responsibilities Of Algorithm
  • Panda Algorithm
  • Penguin Algorithm
  • Pirate Algorithm
  • Hummingbird Algorithm
  • Pigeon Algorithm
  • Mobile-Friendly Update Algorithm
  • RankBrain Algorithm
  • Possum Algorithm
  • Fred Algorithm

• How to Recover Algorithm Penalties
• Prevention Of Algorithm Penalties to Website
• How to Identify Spam Backlinks and Rectification

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

• Creating Local Listing In Search Engine
• Google Places Setup (Including Images, Videos, Map Etc)
• Search Engine Visibility Reports
• Verification Of Listing
• Google Reviews

Hands-on Lab

• Google My Business (GMB) How To Create
• How To Google My Business (GMB) Verify
• Maintain Brand and Reputation on Google My Business (GMB) Listing
• Search Engine Visibility Reports Preparation and Analysis

MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)

• Google Adwords
• Introduction To Online Advertising And Adwords
• Adwords Account And Campaign Basics
• Adwords Targeting And Placement
• Adwords Bidding And Budgeting
• Adwords Tools
• Opportunities
• Optimizing Performance
• Ads Type
• Bidding Strategies
• Search Network
• Display Network
• Shopping Ads
• Video Ads
• Universal App Ads
• Tracking Script
• Remarketing
• Performance Monitoring
• Reports

Hands-on Lab

• Google Ads Account Creation and Setup
• Right Keyword selection and Grouping on Google Keyword Planner Tool
• Campaign Setup, Performance monitoring, Analysis, and Implementation
• Set on Conversion Tag
• Set on Remarketing Tag
• Set on Goal and Monitoring
• Weekly and Monthly Report Generation

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)

• Social Media Optimization
• Introduction To Social Media Networks
• Types Of Social Media Websites
• Social Media Optimization Concepts
• Facebook, Google+, LinkedIn,
• YouTube, Pinterest,
• Hashtags
• Image Optimization

Hands-on Lab

• How To Create Strong Profile Account On Social Media
  • Facebook
  • Google+
  • Twitter
  • Linkedin
  • Instagram
  • Pinterest

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

• Facebook Optimization
• Fan Page Vs Profile Vs Group
• Creating Facebook Page For Business
• Increasing Fans And Doing Marketing
• Facebook Analytics
• Facebook Advertising And Its Types In Detail
• Creating Advertising Campaigns,
• Payment Modes
• Introduction To Twitter
• Creating Strong Profiles On Twitter
• Followers, ReTweets, Clicks,
• Conversions, HashTags
• LinkedIn Optimization
• What Is LinkedIn?
• Individual Profile Vs. Company Profile
• Branding On LinkedIn
• Marketing On LinkedIn Groups
• Google Plus
• Tools & Techniques
• Google + Groups
• Google Plus For Businesses

Hands-on Lab

• Social Media Brand Account Creation
  • Google+
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Pinterest
• Structure of Post
• Post Template Creation
• Content Creation On Social Media Post
• Right Hashtag for your Post
• Analysis of Likes, Share, Comment, Followers, and Retweet
• Increase Brand Awareness
• Identify Target Audience and Convert Goal
• Report Generation on Post Reach
• Facebook Ads
  • Campaign Setup, Performance monitoring, Analysis, and Implementation
  • Right Target Audience Selection
  • Set on Facebook Pixel Tag
  • Set on Remarketing Tag
  • Weekly and Monthly Ads Report Generation

MODULE 11: GOOGLE WEB ANALYTICS

• Getting Started With Google Analytics
• Navigating Google Analytics
• Real-Time Monitoring
• Audience
• Acquisition
• Traffic Sources
• Behavior
• Content
• Visitors
• Live Data
• Demographics

Hands-on Lab

• Google Analytics Integrate On Website
• Analysis And Report preparation on weekly and Monthly
• Setup Goal And Monitoring

MODULE 12: WEBMASTER TOOLS

• Adding site and verification
• Setting Geo-target location
• Search queries analysis
• Filtering search queries
• External Links report
• Crawls stats and Errors
• Sitemaps
• Robots.txt and Links Removal
• HTML Suggestion

Hands-on Lab

• Search Console Integrate On Website
• Website Error Identification and Rectification via Search Console
• Website URL submit on Search console
• Find and Fix Crawl Error
• Remove Spam Backlink on via Search Console

MODULE 13: CREATING A NEW SIMPLE WEBSITE

• Creating A Simple Website For Your Business

Hands-on Lab

• Right Theme Selection And Optimization
• Landing Page Template Creation
• Content Template Creation
• Add Custom HTML and CSS Code
• Create sitemap.xml and robots.txt File Creation

MODULE 14: INTERVIEW PREPARATION

• Resume Preparation
• Interview Question Preparation

Hands-on Lab

• Mock Test Preparation and Confidence Improvement
• Digital Marketing Skills Improvement

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