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Digital Marketing Course Syllabus

This Digital Marketing Course Syllabus will help you to get in-depth Practical Knowledge on SEO, PPC, Internet Marketing with Live Projects.
Our Digital Marketing Course Content is designed by SEO Experts to Boost your career. Get the latest Digital Marketing Syllabus PDF.

MODULE 1: BASICS of DIGITAL MARKETING

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation
Hands-on Lab
  • Analysis Of Traditional Marketing
  • How to Business Marketing via Traditional Marketing

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project
Hands-on Lab
  • Analysis Market Condition And Opportunities
  • Keyword Analysis on Google Keyword Planner Tool
  • Pick The Right Keyword For Project

 MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding the SERP
  • Google Processing
  • Indexing
  • Crawling
Hands-on Lab
  • Search Engine Results Page (SERP) Report Generation
  • Google Crawling and Indexing Status Checking

MODULE 4: ON-PAGE OPTIMIZATION

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • Robot.txt
Hands-on Lab
  • Analysis of On-Page Site Matrix
  • Create a Landing Page
  • Implementation on Title Tag, Meta Description, Canonical Tag, Header Tag
  • Optimization on Multi-Media file Optimization like Image, Videos, and Infographics
  • Landing Page Performance Monitoring and Updation

MODULE 5: OFF-PAGE OPTIMIZATION

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission
Hands-on Lab
  • Search Engine Guidelines Based Backlink Creation on Landing Page
  • The Increase of Link Juice Value
  • Increase and Analysis Domain Authority & Page Authority Factor
  • Learn 15 Golden Rules Of Backlink Creation and Improve Quality
  • How To Avoid Spam Backlink

MODULE 6: SEO UPDATES AND ANALYSIS

  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting
Hands-on Lab
  • Learn Roles and Responsibilities Of Algorithm
    • Panda Algorithm
    • Penguin Algorithm
    • Pirate Algorithm
    • Hummingbird Algorithm
    • Pigeon Algorithm
    • Mobile-Friendly Update Algorithm
    • RankBrain Algorithm
    • Possum Algorithm
    • Fred Algorithm
  • How to Recover Algorithm Penalties
  • Prevention Of Algorithm Penalties to Website
  • How to Identify Spam Backlinks and Rectification

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews
Hands-on Lab
  • Google My Business (GMB) How To Create
  • How To Google My Business (GMB) Verify
  • Maintain Brand and Reputation on Google My Business (GMB) Listing
  • Search Engine Visibility Reports Preparation and Analysis

MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports
Hands-on Lab
  • Google Ads Account Creation and Setup
  • Right Keyword selection and Grouping on Google Keyword Planner Tool
  • Campaign Setup, Performance monitoring, Analysis, and Implementation
  • Set on Conversion Tag
  • Set on Remarketing Tag
  • Set on Goal and Monitoring
  • Weekly and Monthly Report Generation

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization
Hands-on Lab
  • How To Create Strong Profile Account On Social Media
    • Facebook
    • Google+
    • Twitter
    • Linkedin
    • Instagram
    • Pinterest

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses
Hands-on Lab
  • Social Media Brand Account Creation
    • Google+
    • Facebook
    • Twitter
    • Linkedin
    • Instagram
    • Pinterest
  • Structure of Post
  • Post Template Creation
  • Content Creation On Social Media Post
  • Right Hashtag for your Post
  • Analysis of Likes, Share, Comment, Followers, and Retweet
  • Increase Brand Awareness
  • Identify Target Audience and Convert Goal
  • Report Generation on Post Reach
  • Facebook Ads
    • Campaign Setup, Performance monitoring, Analysis, and Implementation
    • Right Target Audience Selection
    • Set on Facebook Pixel Tag
    • Set on Remarketing Tag
    • Weekly and Monthly Ads Report Generation

MODULE 11: GOOGLE WEB ANALYTICS

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics
Hands-on Lab
  • Google Analytics Integrate On Website
  • Analysis And Report preparation on weekly and Monthly
  • Setup Goal And Monitoring

MODULE 12: WEBMASTER TOOLS

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestion
Hands-on Lab
  • Search Console Integrate On Website
  • Website Error Identification and Rectification via Search Console
  • Website URL submit on Search console
  • Find and Fix Crawl Error
  • Remove Spam Backlink on via Search Console

MODULE 13: CREATING A NEW SIMPLE WEBSITE

  • Creating A Simple Website For Your Business
Hands-on Lab
  • Right Theme Selection And Optimization
  • Landing Page Template Creation
  • Content Template Creation
  • Add Custom HTML and CSS Code
  • Create sitemap.xml and robots.txt File Creation

MODULE 14: INTERVIEW PREPARATION

  • Resume Preparation
  • Interview Question Preparation
Hands-on Lab
  • Mock Test Preparation and Confidence Improvement
  • Digital Marketing Skills Improvement

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