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Digital Marketing Training in Gurgaon is one of the advanced and well-recognized courses offered by Besant Technologies. The Digital Marketing course in Gurgaon will assist you to gain the in-depth knowledge and skillsets required for the Digital Marketing domain.

Price

INR 23000 INR 18000

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Price

INR 27000 INR 23000

Have Queries? Ask our Experts

+91-9707250260

Available 24x7 for your queries

Upcoming Batch Schedule for Digital Marketing Training in Gurgaon

Besant Technologies provides flexible timings to all our students. Here is Digital Marketing Training in Gurgaon Batch Schedule. If this schedule doesn’t match please let us know. We will try to arrange appropriate timings based on your flexible timings.

  • 25-10-2021 Mon (Mon - Fri)Weekdays Batch 08:00 AM (IST)(Class 1Hr - 1:30Hrs) / Per SessionGet Fees
  • 28-10-2021 Thu (Mon - Fri)Weekdays Batch 08:00 AM (IST)(Class 1Hr - 1:30Hrs) / Per SessionGet Fees
  • 23-10-2021Sat (Sat - Sun)Weekend Batch11:00 AM (IST) (Class 3Hrs) / Per SessionGet Fees
Digital Marketing Course in Gurgaon

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Digital Marketing Course in Gurgaon

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Syllabus of Digital Marketing Training in Gurgaon

MODULE 1: BASICS of DIGITAL MARKETING

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation
Hands-on Lab
  • Analysis Of Traditional Marketing
  • How to Business Marketing via Traditional Marketing

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project
Hands-on Lab
  • Analysis Market Condition And Opportunities
  • Keyword Analysis on Google Keyword Planner Tool
  • Pick The Right Keyword For Project

 MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding the SERP
  • Google Processing
  • Indexing
  • Crawling
Hands-on Lab
  • Search Engine Results Page (SERP) Report Generation
  • Google Crawling and Indexing Status Checking

MODULE 4: ON-PAGE OPTIMIZATION

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • Robot.txt
Hands-on Lab
  • Analysis of On-Page Site Matrix
  • Create a Landing Page
  • Implementation on Title Tag, Meta Description, Canonical Tag, Header Tag
  • Optimization on Multi-Media file Optimization like Image, Videos, and Infographics
  • Landing Page Performance Monitoring and Updation

MODULE 5: OFF-PAGE OPTIMIZATION

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission
Hands-on Lab
  • Search Engine Guidelines Based Backlink Creation on Landing Page
  • The Increase of Link Juice Value
  • Increase and Analysis Domain Authority & Page Authority Factor
  • Learn 15 Golden Rules Of Backlink Creation and Improve Quality
  • How To Avoid Spam Backlink

MODULE 6: SEO UPDATES AND ANALYSIS

  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting
Hands-on Lab
  • Learn Roles and Responsibilities Of Algorithm
    • Panda Algorithm
    • Penguin Algorithm
    • Pirate Algorithm
    • Hummingbird Algorithm
    • Pigeon Algorithm
    • Mobile-Friendly Update Algorithm
    • RankBrain Algorithm
    • Possum Algorithm
    • Fred Algorithm
  • How to Recover Algorithm Penalties
  • Prevention Of Algorithm Penalties to Website
  • How to Identify Spam Backlinks and Rectification

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews
Hands-on Lab
  • Google My Business (GMB) How To Create
  • How To Google My Business (GMB) Verify
  • Maintain Brand and Reputation on Google My Business (GMB) Listing
  • Search Engine Visibility Reports Preparation and Analysis

MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports
Hands-on Lab
  • Google Ads Account Creation and Setup
  • Right Keyword selection and Grouping on Google Keyword Planner Tool
  • Campaign Setup, Performance monitoring, Analysis, and Implementation
  • Set on Conversion Tag
  • Set on Remarketing Tag
  • Set on Goal and Monitoring
  • Weekly and Monthly Report Generation

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization
Hands-on Lab
  • How To Create Strong Profile Account On Social Media
    • Facebook
    • Google+
    • Twitter
    • Linkedin
    • Instagram
    • Pinterest

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses
Hands-on Lab
  • Social Media Brand Account Creation
    • Google+
    • Facebook
    • Twitter
    • Linkedin
    • Instagram
    • Pinterest
  • Structure of Post
  • Post Template Creation
  • Content Creation On Social Media Post
  • Right Hashtag for your Post
  • Analysis of Likes, Share, Comment, Followers, and Retweet
  • Increase Brand Awareness
  • Identify Target Audience and Convert Goal
  • Report Generation on Post Reach
  • Facebook Ads
    • Campaign Setup, Performance monitoring, Analysis, and Implementation
    • Right Target Audience Selection
    • Set on Facebook Pixel Tag
    • Set on Remarketing Tag
    • Weekly and Monthly Ads Report Generation

MODULE 11: GOOGLE WEB ANALYTICS

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics
Hands-on Lab
  • Google Analytics Integrate On Website
  • Analysis And Report preparation on weekly and Monthly
  • Setup Goal And Monitoring

MODULE 12: WEBMASTER TOOLS

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestion
Hands-on Lab
  • Search Console Integrate On Website
  • Website Error Identification and Rectification via Search Console
  • Website URL submit on Search console
  • Find and Fix Crawl Error
  • Remove Spam Backlink on via Search Console

MODULE 13: CREATING A NEW SIMPLE WEBSITE

  • Creating A Simple Website For Your Business
Hands-on Lab
  • Right Theme Selection And Optimization
  • Landing Page Template Creation
  • Content Template Creation
  • Add Custom HTML and CSS Code
  • Create sitemap.xml and robots.txt File Creation

MODULE 14: INTERVIEW PREPARATION

  • Resume Preparation
  • Interview Question Preparation
Hands-on Lab
  • Mock Test Preparation and Confidence Improvement
  • Digital Marketing Skills Improvement

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Digital Marketing Course in Gurgaon

Digital Marketing Certification Training in Gurgaon

This Digital Marketing course focuses mainly on training you from basic level to advance level where you will learn digital marketing tools like SEO, PPC, SEM, Google Analytics, SMM, Google webmaster, etc. Here, in this course, we are not just targeting Google search engines but we shall cover Yahoo, Bing, etc.

We provide the best Digital Marketing Training in Gurgaon where you can learn techniques of web analytics with its basic and advanced concepts. You have full-fledged knowledge of content marketing, its significance, conversion optimization, mobile marketing, etc. You will become an expert in building a brand with fundamentals of latest techniques such as on-page & off-page SEO, PPC campaigns, marketing strategies like YouTube marketing, Facebook ads, b2b & b2c marketing, email marketing, blog writing with exclusive content, etc.

Upon successful completion of the Digital Marketing Certification Training Course and project assignment, you will receive a course completion certificate from Besant Technologies Training Institute. Our certificate is accredited across the world in topmost companies. This certificate will upgrade your resume’s value. The curriculum of Digital Marketing classes in Gurgaon is aligned to clear the many globally recognized certifications like certifications offered by Web Marketing Academy, Facebook certification, PG Certification in Digital Marketing & Communication, etc.

The average salary of a digital marketing manager in Gurgaon ranges from 8 to 10 lacks per year. Our trainers are full professionals holding 7+ years of real-time industry experience. They have expert level knowledge and are considered as out subject matter experts. They are very well updated with the market requirements for a Digital Marketing professional. Our instructors are well connected with recruitment teams in top MNCs who can train you on relevant topics and projects.

Best Digital Marketing Training Institute in Gurgaon

Besant Technologies is recognized as the best Digital Marketing Training Institutes in Gurgaon due to its 100% commitment towards students and placement oriented training. We are a renowned e-learning training institute in India and across the world. We offer Live Online Training or Live Classroom Training at your convenience. There are 250+ training courses based on cutting edge technologies with high market value.

Our Digital Marketing Training is one of our perfectly curated courses which are highly in demand. This job oriented training course includes:

  • Hands-on training
  • Experienced trainers
  • Certification training
  • Placement assistance
  • Interview preparation assistance
  • Real-time project support
  • 24/7 live support
  • Exclusive course material

About Digital Marketing Course in Gurgaon

The Digital Marketing Course in Gurgaon is designed to enhance your marketing skits with our expert-level training. It is a known fact that marketing is the key aspect of any company’s growth. Hence, the demand for marketing professionals will always be high as compared to other professionals. Our course will help you master the end-to-end digital marketing theory with relevant tool knowledge. The Digital Marketing certification training course comprises of:

  • Latest techniques in marketing and targeted marketing strategies
  • Latest marketing tools like SEO, PPC, SEM, Google Analytics, SMM, Google webmaster, etc.
  • Fundamentals of Google and other search engines
  • Understanding customers, how to deal with them, and orienting yourself to online customer mentality
  • Keyword research analytics
  • SEO optimization

Why Learn Digital Marketing?

Digital Marketing is one of the booming industries in today’s digital world. Every business has its own service, delivery system, and a website. But, what is the use of having all this without being recognized in the market? Market means an online market where people come and search for! Search engines like Google, Yahoo, and Bing provide answers to people’s searches. If you want your service to be noticed and also be ranked in search engines then you should have a strong Digital Marketing (DM) strategy in place.

The concept of DM is executed on many social platforms such as Facebook, Instagram, Twitter, mobile, E-mail, SMS, Google promotions, Google AdWords, etc. This is the best method to popularize your brand and also reap the best outcomes through successful marketing campaigns.

Every enterprise wants to have their footsteps in this industry. It will enhance the company’s market presence, increases customer relationships, enhances your business, service, and delivery system, improves your service quality, reduces the cost, etc. The chief idea behind digital marketing is to promote your business, brand, sales, gain market share, gain additional clients, and meanwhile increase the profits of your business.

What will you learn in this Digital Marketing Training in Gurgaon?

Our Digital Marketing Course in Gurgaon will have a training duration over 50 hours which covers the entire syllabus, live project, practical sessions, placement assistance training, certification training, interview preparation, etc. The syllabus of the Digital Marketing Certification Training course widely spread across 8 modules. Each module will have its hands-on class which covers the theory of that topic and also a hands-on lab, covering a practical portion of that particular topic. The major components of this syllabus are:

  • Basics Of Digital Marketing
  • Analysis And Keyword Research
  • Marketing Strategies like Search Engine Optimization (SEO), Social Media Optimization (SMO), Social Media Marketing (SMM)
  • On-Page & Off-Page Optimization
  • SEO Analytics and SEO Updates
  • Google Mapping, Google AdWords, SEM – Pay Per Click Marketing
  • Google Web Analytics
  • Webmaster Tools
  • Website creation

Who should take up this Digital Marketing Training and Certification course in Gurgaon?

This course is always open of any individual interested in Digital Marketing or just marketing career. If you are an entrepreneur you must do it in order to boot your business. IT professionals interested in a Digital Marketing career can do this course. The following set of individuals can also do this course:

  • Freshers
  • Graduates n any domain
  • Traditional Marketers
  • Sales professionals
  • Brand & communication managers

What are the prerequisites for learning Digital Marketing Certification Training Institute in Gurgaon?

There are absolutely no prerequisites for doing this course. Even if you have zero ideas of marketing, that’s not a problem; our trainers will start from scratch explaining to you every concept from basics. However, if you have an understanding on the following things, it will be beneficial for you:

  • Basic computer knowledge
  • Graduate in any domain
  • Some marketing strategies
  • Knowledge of Search Engine Optimizations

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Trainer Profile of Digital Marketing Training in Gurgaon

Our Trainers provide complete freedom to the students, to explore the subject and learn based on real-time examples. Our trainers help the candidates in completing their projects and even prepare them for interview questions and answers. Candidates are free to ask any questions at any time.

  • More than 7+ Years of Experience.
  • Trained more than 2000+ students in a year.
  • Strong Theoretical & Practical Knowledge.
  • Certified Professionals with High Grade.
  • Well connected with Hiring HRs in multinational companies.
  • Expert level Subject Knowledge and fully up-to-date on real-world industry applications.
  • Trainers have Experienced on multiple real-time projects in their Industries.
  • Our Trainers are working in multinational companies such as CTS, TCS, HCL Technologies, ZOHO, Birlasoft, IBM, Microsoft, HP, Scope, Philips Technologies etc

Corporate Training

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Besant Technologies

Digital Marketing Exams and Certification

Besant Technologies Certification is Accredited by all major Global Companies around the world. We provide after completion of the theoretical and practical sessions to fresher’s as well as corporate trainees.

Our certification at Besant Technologies is accredited worldwide. It increases the value of your resume and you can attain leading job posts with the help of this certification in leading MNC’s of the world. The certification is only provided after successful completion of our training and practical based projects.

Digital Marketing Course in Gurgaon

Digital Marketing Certification

Once you complete your course, project, and assignments, your performance will be evaluated by our subject matter experts. Then, you will be awarded a course completion certificate. This holds good globally in many multi-national companies. Our certificate is recognized and accredited across the globe.

Our course content is carefully designed and aligned to clear other globally recognized certifications as well. Apart from digital marketing certifications provided by Web Marketing Academy, you will get assistance in clearing other relevant and globally accepted certificates from Google, Facebook, Hubspot, etc. The lists of these certifications are:

  • Google Ads Certifications
  • Facebook Blueprint
  • Content Marketing
  • Inbound Marketing
  • E-Mail Marketing
  • Google Analytics

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Digital Marketing Course in Gurgaon

Keyfeatures of Digital Marketing Training in Gurgaon

Skill Level

Beginner

Duration

30 Hours

KeyFeatures

Total Learners

2045 Learners

Assignments

15 Hours

Group Discount

If you have Three or more people in your training we will be delighted to offer you a group discount.

Digital Marketing Course in Gurgaon

Digital Marketing Carrier Opportunity

The industry of Digital Marketing is very vast. It comprises too many other domains or sub-domains like said before SEM, SEO, SMO, Content marketing, PPC, Google Analytics, etc. Each of these sub-domains has its own market value and career opportunities. The most advantageous thing here is you can build your career in either of the above-said tools or on overall Digital Marketing as well. In many business organizations demand for DM is highly increasing. This in turn is increasing the need for Digital Marketing professionals.

All job portals are filled with job openings for Digital Marketing professionals in Gurgaon. For each category of individual, fresher, experienced, etc. the job openings are highly available. Below are the most popular job roles in DM:

  • SEM, SEO, SMO
  • Content marketing
  • Web analytics
  • Inbound Marketing
  • Content Writing and Blogging
  • Affiliate Marketing
  • Mobile Marketing

As mentioned above a Digital Marketing Manager will get an average salary of 8 to 10 lacks per annum. The salary package varies from company to company and from candidate to candidate. It all depends on factors like skillset, relevant experience, industry qualification digital marketing certification, company’s stability, the city in which the company is based, etc. However, the right candidate can always earn more than the average salary package despite the above limitations.

Training Courses Reviews

I have done my DM training in Gurgaon from Besant technologies. The classes were taken by all highly experienced trainers. They knew how to keep the students engaged. I would say Besant technologies is the ideal place for this course. They have delivered to me everything that was promised in the beginning.

M

Mani

I am very happy and satisfied with the course content because its vast also covers all the latest tools in the market. I got extraordinary support from the trainer. He is a very knowledgeable person and also very patient in answering my questions. Thanks a lot to the whole team.

K

Kiran

I got placed in a top MNC company after completing my course from Besant Technologies. I am earning more than my peers just because I added the certification in my resume which gave immense value. The trainers here and supportive in teaching each module from scratch. Thanks to everyone for helping me.

S

Swathi

Trainers at Besant Technologies have good command over the subject, they do a great job. I am completely happy with the classes and the way it was conducted. I am highly recommending this course to my peers as well.

I

Induru

I am glad that I took the DM training course in Gurgaon from Besant technologies. I have done many online courses before this. But, this is the best training institute I have ever come across. Mainly because of their huge set of offerings, placement assistance, certification training, and highly professional trainers. Thanks Besant for reforming my career.

S

Siva

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Frequently Asked Questions

Call now: +91-9707 250 260 and know the exciting offers available for you!

Besant Technologies offers 250+ IT training courses in more than 20+ branches all over India with 10+ years of Experienced Expert level Trainers.

  • Fully hands-on training
  • 30+ hours course duration
  • Industry expert faculties
  • Completed 1500+ batches
  • 100% job oriented training
  • Certification guidance
  • Own course materials
  • Resume editing
  • Interview preparation
  • Affordable fees structure

Besant Technologies is the Legend in offering placement to the students. Please visit our Placed Students List on our website.

  • More than 2000+ students placed in last year.
  • We have a dedicated placement portal which caters to the needs of the students during placements.
  • Besant Technologies conducts development sessions including mock interviews, presentation skills to prepare students to face a challenging interview situation with ease.
  • 92% percent placement record
  • 1000+ interviews organized

  • Our trainers are more than 10+ years of experience in course relavent technologies.
  • Trainers are expert level and fully up-to-date in the subjects they teach because they continue to spend time working on real-world industry applications.
  • Trainers have experienced on multiple real-time projects in their industries.
  • Are working professionals working in multinational companies such as CTS, TCS, HCL Technologies, ZOHO, Birlasoft, IBM, Microsoft, HP, Scope, Philips Technologies, etc…
  • Trained more than 2000+ students in a year.
  • Strong theoretical & practical knowledge.
  • Are certified professionals with high grade.
  • Are well connected with hiring HRs in multinational companies.

No worries. Besant technologies assure that no one misses single lectures topics. We will reschedule the classes as per your convenience within the stipulated course duration with all such possibilities. If required you can even attend that topic with any other batches.

Besant Technologies provides many suitable modes of training to the students like

  • Classroom training
  • One to One training
  • Fast track training
  • Live Instructor LED Online training
  • Customized training

You will receive Besant Technologies globally recognized course completion certification.

Yes, Besant Technologies provides group discounts for its training programs. To get more details, visit our website and contact our support team via Call, Email, Live Chat option or drop a Quick Enquiry. Depending on the group size, we offer discounts as per the terms and conditions.

We accept all major kinds of payment options. Cash, Card (Master, Visa, and Maestro, etc), Net Banking and etc.

Please Contact our course advisor+91-9677 266 800. Or you can share your queries through info@besanttechnologies.com

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