Digital Marketing Tutorial

digital marketing tutorials

Digital Marketing Tutorials


Any google icons are looking familiar to you?

Did you google something today? or

Did you check your Facebook?

Did you see that funny video which went viral yesterday? or

Did you read the tweet by that famous cricketer?

If you did then you are a part of the digital world along with 3 billion other people which is 40 percent of the world’s population wow that’s a large number and wherever there a huge number of people there is huge marketing opportunity which is what digital marketing is all about at the end of this section you will be able to understand.

Digital Marketing Video Tutorials | Learn in 3 Hours | Must Watch it!

Marketing your own business or company has become a huge deal nowadays and here is where digital marketing comes to aid, which is also known to be internet advertising or online marketing. The use of digital marketing has enhanced tremendously over a time span, which has in return, helped the people be convinced to buy various kinds of products and also connect with the businesses.

Marketing or Advertising through Digital Medium/ Channels is defined as Digital Marketing. A Medium that uses Internet or electronic devices to reach the target audience. The channels that used are Search engines, Social media, emails, websites and more. Nemours digital Marketing tactics are followed by marketers through online and paid ways.

What is Digital Marketing?

Digital marketing is a great way to associate with your potential customers and influence them online about the products. The best examples of digital marketing include pay-per-click (PPC) advertising, email marketing, social media marketing, and blogging. These mediums assist in introducing your customers to your company’s excellent products in various creative ways, so much so that they themselves are eager to make the purchases at affordable prices.

Essential Digital Marketing Assets

The company marketers are applying a few of the essential digital marketing assets online to reach out to a wide range of customers who would stay loyal to them in the long run. These marketing tools cover your SEO-friendly website attractions; written contents [product descriptions, blog posts, eBooks, testimonials, etc]; images [product shots, company photos, infographics, etc]; video contents [product demos, video ads, etc]; branded logos and icons; reviews; online products/tools [interactive contents, SaaS, etc], and social media company pages. The intelligent marketers are constantly approaching with unique ways to communicate with their customers.

Manage Customer Relationship implementing Digital Marketing Strategies

The digital marketing strategies have been evolving continuously for grabbing more eyeballs. Few of the strategies used by the businesses often are content marketing, search engine optimization, conversion rate optimization, paid search advertising, native advertising, affiliate marketing, and marketing automation, among others that are used for the promotions of their products and services.

The companies have been creating their ideal campaigns in the market through many advertising platforms by just signing up, and further propagating it in their social media circle. The more impactful your digital marketing strategies are, the more growth your company will see in its ongoing product sales!

Traditional Marketing Vs Digital Marketing

Digital marketing for half a century  consumers media consumption was dominated by offline media today more than half of all the media we consume comes through digital channels reaching consumers through digital channels. It offers several advantages over traditional offline marketing first firms ability to target specific consumers has increased greatly, for example an online retailer can decide to advertise only to those consumers that have visited its online store.

The second big advantage of digital marketing is measurement online it’s possible to track individual consumers across time and even across devices with measurement comes the ability to optimize testing with two different advertising campaign, so-called a be testing is easy in digital marketing.

Yet many firms struggle to embrace it why? one inhibitor for digital marketing acceptance is novelty digital marketing instruments are still in the flux and come and go quickly. Moreover understanding and integrating the various digital marketing instruments is not an easy task surefire ways for using them don’t exist yet which potentially exposes advertisers to risk of failure the most important challenge.

However is mindset for 50 years marketing executives based their decisions on intuition experience and gut feelings today marketing executives need analytical skills at least as much as they need intuition for a successful digital marketing campaign.

Marketing always defines as meeting the target audience at right time and at the right place. According to Pew Research, the usage of internet is increased by 5% in the last 3 years. The way now people use to shop is changed drastically and the reason behind this is Online Marketing (Digital Marketing).

Some of the digital Marketing channels and tactics involved are as follows,

Search Engine Optimization (SEO)

It is the process of optimizing a website to rank high in (SERP) Search Engines Result pages. This results in an increase in Organic traffic. SEO is broadly classified into ON PAGE and OFF PAGE techniques. ON PAGE refers to the optimization of a website based upon Google’s algorithm. Some of the main factors are Keywords, Meta Tag, Content, URL, Alt tag, Schema optimization and much more. OFF Page includes link building, some of the factors are Guest Blogging, Classifieds Posting, Social Bookmarking, Image, video, PPT submissions.

Content Marketing

The process of creation and promotion of content that results in lead generation, brand awareness, traffic growth. Content marketing strategy includes,

  • Blog Post
  • Guest Blogging
  • Ebooks
  • Infographics
  • Online Brochures 

Social Media Marketing

The promotion of your brand in social media channels to increase traffic and to drive brand awareness. The channels that comes under social media marketing are,

  • Facebook
  • Linkedin
  • Twitter
  • Instagram
  • Pinterest
  • Snapchat

PPC Pay-Per-Click

PPC- Pay Pay Click is otherwise known as Search engine marketing. The process of driving traffic through paid advertisements.  The most popular PPC is Google Adwords. Some of the other channels are,

  • Paid tweets on Twitter
  • Promoted Facebook ads
  • Messages sponsored on Linkedin

Affiliate Marketing

The promotion of third party products or services on your website is known as Affiliate marketing. It is a type of commission based promotions. Some of the channels are,

  • Promoting affiliate links through your social media profiles
  • Hosting video ads

Email Marketing

Almost every business use email as the primary way of communication with their customers. Email is a way to promote events/discounts, products, and services. With email marketing campaign the type of emails that we can send is as follows.

  • Customer welcome emails
  • Blog newsletters
  • Holiday promotions
  • Tips for customer nurturing
  • Follow-up emails

Mobile Marketing

Mobile plays a vital role in our day to day life, so reaching customers through mobile will be the next big thing. From SMS to in-app marketing, there are Nemours ways to reach your target customers in their hands.

In today’s competitive world everything is marketing. Without marketing, there is no business. Due to the vast growth of marketing each and every business is moving towards digital way, it helps business to reach new heights, drive traffic and to get maximum Return -On – Investment.

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Besant Technologies - Velachery Branch
Plot No. 119, No.8, 11th Main road, Vijaya nagar,
Velachery, Chennai - 600 042
Tamil Nadu, India
Landmark - Reliance Digital Opposite Street
+91-996 252 8294 / 996 252 8293

Besant Technologies - Tambaram Branch
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West Tambaram, Chennai - 600 045
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No. 5/318, 2nd Floor, Sri Sowdeswari Nagar,
OMR, Okkiyam Thoraipakkam, Chennai - 600 097
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+91-887 038 4333

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No. 180/84, 1st Floor, Karnataka Bank Building
Trunk Road, Porur,
Chennai - 600 116
Tamilnadu, India
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+91-755 022 6990

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Plot No:1371, 28th street kambar colony,
I Block, Anna Nagar ,
Chennai - 600 040
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Habibullah Road,T.Nagar,
Chennai - 600 017
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22/67, 1st Floor,
North mada street, Kamaraj Nagar
Thiruvanmiyur, Chennai 600041
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No. 4/76, Ambedkar Street,
OMR Road, Egatoor, Navallur,
Siruseri, Chennai 600130
Tamil Nadu, India
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Maraimalai Nagar,Chennai 603209
Tamil Nadu, India
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Besant Technologies - BTM Layout Branch
No 2, Ground floor,
29th Main Road, Kuvempu Nagar,BTM Layout 2nd Coming from Silkboard, take left at AXA company signal,
Stage, Bangalore - 560 076
Karnataka, India
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+91-762 494 1772 / 74

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Varthur Main Road, Silver Springs Layout,
Munnekollal, Marathahalli, Bengaluru - 560037
Karnataka, India
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Besant Technologies - Rajaji Nagar Branch
No. 309/43, JRS Ecstasy, First Floor,
59th Cross, 3rd Block, Bashyam Circle,
Rajaji Nagar, Bangalore - 560 010
Karnataka, India
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+91- 734 916 0004

Besant Technologies - Jaya Nagar Branch
No. 2nd Floor,1575,11th Main Road,
4th T-Block, Pattabhirama Nagar, Jaya Nagar,
karnataka, India
Land Mark: Opposite to Shanthi Nursing Home
+91-733 783 7626

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No.513, 4th Cross Rd
2nd Block, HRBR Layout, Kalyan Nagar,
karnataka, India
Land Mark: Opposite to kalayan nagar Axis Bank
+91-938 404 0495

Besant Technologies - Electronic City Branch
No. 7, 3rd Floor, Ganga Enclave,
Neeladri Road, Karuna Nagar, Doddathoguru Village,
Electronics City Phase 1, Electronic City,
Bangalore - 560100, karnataka, India
Land Mark: Adjacent to HDFC Bank and State Bank Of India
+91-782 392 2180

Besant Technologies - Indira Nagar Branch
No.54, 1st Floor,
5th Main kodihalli,
Bengaluru, Karnataka 560008, India
Landmark: Behind Leela Palace Hotel,
+91-910 812 6339

Besant Technologies - HSR Layout Branch
Plot No. 2799 & 2800, 27th Main,
1st Sector, HSR Layout,
Bengaluru, Karnataka 560102, India
+91-733 783 7626

Besant Technologies - Hebbal Branch
No.29, 2nd Floor, SN Complex,
14th Main Road, E-Block Extention, Sahakara Nagar,
Bengaluru, Karnataka -560092, India
+91-938 404 0496