Digital Marketing Tutorials
Any google icons are looking familiar to you?
Did you google something today? or
Did you check your Facebook?
Did you see that funny video which went viral yesterday? or
Did you read the tweet by that famous cricketer?
If you did then you are a part of the digital world along with 3 billion other people which is 40 percent of the world’s population wow that’s a large number and wherever there a huge number of people there is huge marketing opportunity which is what digital marketing is all about at the end of this section you will be able to understand.
Digital Marketing Video Tutorials | Learn in 3 Hours | Must Watch it!
Traditional Marketing Vs Digital Marketing
Digital marketing for half a century consumers media consumption was dominated by offline media today more than half of all the media we consume comes through digital channels reaching consumers through digital channels. It offers several advantages over traditional offline marketing first firms ability to target specific consumers has increased greatly, for example an online retailer can decide to advertise only to those consumers that have visited its online store.
The second big advantage of digital marketing is measurement online it’s possible to track individual consumers across time and even across devices with measurement comes the ability to optimize testing with two different advertising campaign, so-called a be testing is easy in digital marketing. Yet many firms struggle to embrace it why? one inhibitor for digital marketing acceptance is novelty digital marketing instruments are still in the flux and come and go quickly. Moreover understanding and integrating the various digital marketing instruments is not an easy task surefire ways for using them don’t exist yet which potentially exposes advertisers to risk of failure the most important challenge. However is mindset for 50 years marketing executives based their decisions on intuition experience and gut feelings today marketing executives need analytical skills at least as much as they need intuition for a successful digital marketing campaign.Next Tutorial