Digital Marketing Training in Rajaji Nagar, Bangalore

Upcoming Batch Schedule for Digital Marketing Training in Rajaji Nagar, Bangalore

Besant Technologies provides flexible timings to all our students. Here are the Digital Marketing Training Classes in Rajaji Nagar, Bangalore Schedule in our branches. If this schedule doesn’t match please let us know. We will try to arrange appropriate timings based on your flexible timings.

• 29-04-2024 Mon (Mon - Fri)Weekdays Batch 08:00 AM (IST)(Class 1Hr - 1:30Hrs) / Per Session Get Fees
• 02-05-2024 Thu (Mon - Fri)Weekdays Batch 08:00 AM (IST)(Class 1Hr - 1:30Hrs) / Per Session Get Fees
• 27-04-2024 Sat (Sat - Sun)Weekend Batch 11:00 AM (IST) (Class 3Hrs) / Per Session Get Fees

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Syllabus of Digital Marketing Training in Rajaji Nagar, Bangalore

MODULE 1: BASICS OF DIGITAL MARKETING

• Introduction To Online Digital Marketing
• Importance Of Digital Marketing
• How did Internet Marketing work?
• Traditional Vs. Digital Marketing
• Types of Digital Marketing
• Increasing Visibility
• Visitors’ Engagement
• Bringing Targeted Traffic
• Lead Generation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

• Market Research
• Keyword Research And Analysis
• Types Of Keywords
• Tools Used For Keyword Research
• Localized Keyword Research
• Competitor Website Keyword Analysis
• Choosing Right Keywords To The Project

MODULE 3:SEARCH ENGINE OPTIMIZATION (SEO)

• Introduction To Search Engine Optimization
• How Did Search Engine work?
• SEO Fundamentals & Concepts
• Understanding The SERP
• Google Processing
• Indexing
• Crawling

MODULE 4: ON PAGE OPTIMIZATION

• Domain Selection
• Hosting Selection
• Meta Data Optimization
• URL Optimization
• Internal Linking
• 301 Redirection
• 404 Error Pages
• Canonical Implementation
• H1, H2, H3 Tags Optimization
• Image Optimization
• Landing Page Optimization
• No-Follow And Do-Follow
• Creating XML Sitemap
• Robot.txt

MODULE 5: OFF-PAGE OPTIMIZATION

• Link Building Tips & Techniques
• Difference Between White Hat And Black Hat SEO
• Alexa Rank, Domain
• Link Acquisition Techniques
• Directory Submission
• Social Bookmarking Submission
• Search Engine Submission
• Web 2.0 Submission
• Article Submission
• Image Submission
• Video Submission
• Forum Submission
• PPT Submission
• PDF Submission
• Classified Submission
• Business Listing
• Blog Commenting
• Citations
• Profile link creations
• Infographics Submission

MODULE 6: SEO UPDATES AND ANALYSIS

• Google Panda,
• Penguin,
• Humming Bird Algorithm
• Google Penalties
• SEO Tools For Website Analysis And Optimization
• Competitor Website Analysis And Backlinks Building
• Backlinks Tracking, Monitoring, And Reporting

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

• Creating Local Listing In Search Engine
• Google Places Setup (Including Images, Videos, Map Etc)
• Search Engine Visibility Reports
• Verification Of Listing
• Google Reviews

MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)

• Google Adwords
• Introduction To Online Advertising And Adwords
• Adwords Account And Campaign Basics
• Adwords Targeting And Placement
• Adwords Bidding And Budgeting
• Adwords Tools
• Opportunities
• Optimizing Performance
• Ads Type
• Bidding Strategies
• Search Network
• Display Network
• Shopping Ads
• Video Ads
• Universal App Ads
• Tracking Script
• Remarketing
• Performance Monitoring
• Reports

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)

• Social Media Optimization
• Introduction To Social Media Networks
• Types Of Social Media Websites
• Social Media Optimization Concepts
• Facebook, Google+, LinkedIn,
• YouTube, Pinterest,
• Hashtags
• Image Optimization

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

• Facebook Optimization
• Fan Page Vs Profile Vs Group
• Creating Facebook Page For Business
• Increasing Fans And Doing Marketing
• Facebook Analytics
• Facebook Advertising And Its Types In Detail
• Creating Advertising Campaigns,
• Payment Modes

Introduction To Twitter

• Creating Strong Profiles On Twitter
• Followers, ReTweets, Clicks,
• Conversions, HashTags

LinkedIn Optimization

• What Is LinkedIn?
• Individual Profile Vs. Company Profile
• Branding On LinkedIn
• Marketing On LinkedIn Groups

Google Plus

• Tools & Techniques
• Google + Groups
• Google Plus For Businesses

MODULE 11: GOOGLE WEB ANALYTICS

• Getting Started With Google Analytics
• Navigating Google Analytics
• Real-Time Monitoring
• Audience
• Acquisition
• Traffic Sources
• Behavior
• Content
• Visitors
• Live Data
• Demographics

MODULE 12: WEBMASTER TOOLS

• Adding site and verification
• Setting Geo-target location
• Search queries analysis
• Filtering search queries
• External Links report
• Crawls stats and Errors
• Sitemaps
• Robots.txt and Links Removal
• HTML Suggestion

MODULE 13: CREATING A NEW SIMPLE WEBSITE

• Creating A Simple Website For Your Business

MODULE 14: INTERVIEW PREPARATION

• Resume Preparation
• Interview Question Preparation

Trainer Profile of Digital Marketing Training in Rajaji Nagar, Bangalore

Our Trainers provide complete freedom to the students, to explore the subject and learn based on real-time examples. Our trainers help the candidates in completing their projects and even prepare them for interview questions and answers. Candidates are free to ask any questions at any time.

• More than 7+ Years of Experience.
• Trained more than 2000+ students in a year.
• Strong Theoretical & Practical Knowledge.
• Certified Professionals with High Grade.
• Well connected with Hiring HRs in multinational companies.
• Expert level Subject Knowledge and fully up-to-date on real-world industry applications.
• Trainers have Experienced on multiple real-time projects in their Industries.
• Our Trainers are working in multinational companies such as CTS, TCS, HCL Technologies, ZOHO, Birlasoft, IBM, Microsoft, HP, Scope, Philips Technologies etc

Digital Marketing Exams & Certification

Besant Technologies Certification is Accredited by all major Global Companies around the world. We provide after completion of the theoretical and practical sessions to fresher’s as well as corporate trainees.

Our certification at Besant Technologies is accredited worldwide. It increases the value of your resume and you can attain leading job posts with the help of this certification in leading MNC’s of the world. The certification is only provided after successful completion of our training and practical based projects.

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