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Digital Marketing Training in Rajajinagar, Bangalore

Digital Marketing Training in Rajaji Nagar, Bangalore

Learn how to use Digital Marketing® from beginner level to advanced techniques which are taught by experienced working professionals. With our Digital Marketing Training in Rajaji Nagar, Bangalore you’ll learn concepts in expert level with practical manner.

Digital Marketing Training in Rajaji Nagar Syllabus 

MODULE 1: BASICS DIGITAL MARKETING 

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling

MODULE 4: ON PAGE OPTIMIZATION 

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • Robot.txt

MODULE 5: OFF PAGE OPTIMIZATION 

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission

MODULE 6: SEO UPDATES AND ANALYSIS 

  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews

MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO) 

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses

MODULE 11: GOOGLE WEB ANALYTICS 

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics

MODULE 12: WEBMASTER TOOLS 

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestion

MODULE 13: CREATING A NEW SIMPLE WEBSITE 

  • Creating A Simple Website For Your Business

MODULE 14: INTERVIEW PREPARATION 

  • Resume Preparation
  • Interview Question Preparation

Besant Technologies – Chennai & Bangalore Branch Locations

Besant Technologies - Velachery Branch
Plot No. 119, No.8, 11th Main road, Vijaya nagar,
Velachery, Chennai - 600 042
Tamil Nadu, India
Landmark - Reliance Digital Opposite Street
+91-996 252 8294 / 996 252 8293

Besant Technologies - Tambaram Branch
No.2A, 1st Floor, Duraisami Reddy Street,
West Tambaram, Chennai - 600 045
Tamil Nadu, India
Landmark - Near By Passport Seva
+91-996 250 4283

Besant Technologies - OMR Branch
No. 5/318, 2nd Floor, Sri Sowdeswari Nagar,
OMR, Okkiyam Thoraipakkam, Chennai - 600 097
Tamil Nadu, India
Landmark - Behind Okkiyampet Bus Stop,
+91-887 038 4333

Besant Technologies - Porur Branch
No. 180/84, 1st Floor, Karnataka Bank Building
Trunk Road, Porur,
Chennai - 600 116
Tamilnadu, India
Land Mark: Opposite to Gopalakrishna Theatre
+91-755 022 6990

Besant Technologies - Anna Nagar Branch
Plot No:1371, 28th street kambar colony,
I Block, Anna Nagar ,
Chennai - 600 040
Tamil Nadu, India
Landmark - Behind Reliance Fresh
+91-938 404 0493

Besant Technologies - T.Nagar Branch
Old No:146/2- New No: 48,
Habibullah Road,T.Nagar,
Chennai - 600 017
Tamil Nadu, India
Landmark - Opposite to SGS Sabha
+91-887 038 4333

Besant Technologies - Thiruvanmiyur Branch
22/67, 1st Floor,
North mada street, Kamaraj Nagar
Thiruvanmiyur, Chennai 600041
Tamil Nadu, India
Landmark - Above Thiruvanmiyur ICICI Bank
+91-938 404 0493

Besant Technologies - Siruseri Branch
No. 4/76, Ambedkar Street,
OMR Road, Egatoor, Navallur,
Siruseri, Chennai 600130
Tamil Nadu, India
Landmark - Near Navallur Toll Gate, Next to Yamaha Showroom
+91-7338 810 550

Besant Technologies - Maraimalai Nagar Branch
No.37, Ground Floor,
Thiruvalluvar Salai,
Maraimalai Nagar,Chennai 603209
Tamil Nadu, India
Landmark - Near to Maraimalai Nagar Arch
+91-979 123 7373

Besant Technologies - BTM Layout Branch
No 2, Ground floor,
29th Main Road, Kuvempu Nagar,BTM Layout 2nd Coming from Silkboard, take left at AXA company signal,
Stage, Bangalore - 560 076
Karnataka, India
Landmark - Next to OI Play School
+91-762 494 1772 / 74

Besant Technologies - Marathahalli Branch
No. 43/2, 2nd Floor, VMR Arcade,
Varthur Main Road, Silver Springs Layout,
Munnekollal, Marathahalli, Bengaluru - 560037
Karnataka, India
Landmark - Near Kundalahalli Gate Signal
+91-910 812 6341

Besant Technologies - Rajaji Nagar Branch
No. 309/43, JRS Ecstasy, First Floor,
59th Cross, 3rd Block, Bashyam Circle,
Rajaji Nagar, Bangalore - 560 010
Karnataka, India
Landmark - Near Bashyam Circle
+91- 734 916 0004

Besant Technologies - Jaya Nagar Branch
No. 2nd Floor,1575,11th Main Road,
4th T-Block, Pattabhirama Nagar, Jaya Nagar,
Bangalore-560041
karnataka, India
Land Mark: Opposite to Shanthi Nursing Home
+91-733 783 7626

Besant Technologies - Kalyan Nagar Branch
No.513, 4th Cross Rd
2nd Block, HRBR Layout, Kalyan Nagar,
Bangalore-560043
karnataka, India
Land Mark: Opposite to kalayan nagar Axis Bank
+91-979 144 0888

Besant Technologies - Electronic City Branch
No. 7, 3rd Floor, Ganga Enclave,
Neeladri Road, Karuna Nagar, Doddathoguru Village,
Electronics City Phase 1, Electronic City,
Bangalore - 560100, karnataka, India
Land Mark: Adjacent to HDFC Bank and State Bank Of India
+91-782 392 2180

Besant Technologies - Indira Nagar Branch
No.54, 1st Floor,
5th Main kodihalli,
Bengaluru, Karnataka 560008, India
Landmark: Behind Leela Palace Hotel,
+91-910 812 6339

Besant Technologies - HSR Layout Branch
Plot No. 2799 & 2800, 27th Main,
1st Sector, HSR Layout,
Bengaluru, Karnataka 560102, India
+91-733 783 7626

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