Digital Marketing Training Course in Kolkata

Digital Marketing Course in Kolkata

The curriculum of the digital marketing course covers the key topics including- basics of digital marketing, keyword search, strategy development, search engine optimization, social media marketing, search engine marketing, on-page optimization, off-page optimization, Google analytics and more. The certified and experienced instructors at the Besant Technologies offers theoretical knowledge along with the hands-on training to ensure candidates can gain expertise in all the critical marketing strategies.

With this job-oriented training, aspirants can easily crack the digital marketing certification exams including- Google AdWords certification, Google Analytics certification, Microsoft Bing ads professional certification, and Google Pay Per Click (PPC) certification within the first attempt. as industries like Banking, e-commerce, software development, and finance are going digital there are several marketing opportunities candidates can achieve after completing the course. In addition, with the job-assistance candidates can easily find the job with the average salary of $66,200 per p.a. book your limited seat today!

About the digital marketing training course

Enroll in digital marketing training in Kolkata and learn what it takes to become certified in digital marketing. This live-classroom training course is specially curated to provide both theoretical and hands-on training that is required to perform the job of online marketing specialists. The course will focus upon on all the key topics such as Google Analytics, online marketing strategy, on-page optimization, local business listing, etc. gone are the days where traditional marketing tactics were enough to promote a business. today, everyone is searching for the digital marketing specialist to spread the word. So, what are you waiting for? Reserve your limited seats in Digital marketing classes.

Syllabus of Digital Marketing Training in Kolkata

MODULE 1: BASICS of DIGITAL MARKETING

• Introduction To Online Digital Marketing
• Importance Of Digital Marketing
• How did Internet Marketing work?
• Traditional Vs. Digital Marketing
• Types of Digital Marketing
• Increasing Visibility
• Visitors’ Engagement
• Bringing Targeted Traffic
• Lead Generation

Hands-on Lab

• Analysis Of Traditional Marketing
• How to Business Marketing via Traditional Marketing

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

• Market Research
• Keyword Research And Analysis
• Types Of Keywords
• Tools Used For Keyword Research
• Localized Keyword Research
• Competitor Website Keyword Analysis
• Choosing Right Keywords To The Project

Hands-on Lab

• Analysis Market Condition And Opportunities
• Keyword Analysis on Google Keyword Planner Tool
• Pick The Right Keyword For Project

 MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

• Introduction To Search Engine Optimization
• How Did Search Engine work?
• SEO Fundamentals & Concepts
• Understanding the SERP
• Google Processing
• Indexing
• Crawling

Hands-on Lab

• Search Engine Results Page (SERP) Report Generation
• Google Crawling and Indexing Status Checking

MODULE 4: ON-PAGE OPTIMIZATION

• Domain Selection
• Hosting Selection
• Meta Data Optimization
• URL Optimization
• Internal Linking
• 301 Redirection
• 404 Error Pages
• Canonical Implementation
• H1, H2, H3 Tags Optimization
• Image Optimization
• Landing Page Optimization
• No-Follow And Do-Follow
• Creating XML Sitemap
• Robot.txt

Hands-on Lab

• Analysis of On-Page Site Matrix
• Create a Landing Page
• Implementation on Title Tag, Meta Description, Canonical Tag, Header Tag
• Optimization on Multi-Media file Optimization like Image, Videos, and Infographics
• Landing Page Performance Monitoring and Updation

MODULE 5: OFF-PAGE OPTIMIZATION

• Link Building Tips & Techniques
• Difference Between White Hat And Black Hat SEO
• Alexa Rank, Domain
• Link Acquisition Techniques
• Directory Submission
• Social Bookmarking Submission
• Search Engine Submission
• Web 2.0 Submission
• Article Submission
• Image Submission
• Video Submission
• Forum Submission
• PPT Submission
• PDF Submission
• Classified Submission
• Business Listing
• Blog Commenting
• Citations
• Profile link creations
• Infographics Submission

Hands-on Lab

• Search Engine Guidelines Based Backlink Creation on Landing Page
• The Increase of Link Juice Value
• Increase and Analysis Domain Authority & Page Authority Factor
• Learn 15 Golden Rules Of Backlink Creation and Improve Quality
• How To Avoid Spam Backlink

MODULE 6: SEO UPDATES AND ANALYSIS

• Google Panda,
• Penguin,
• Humming Bird Algorithm
• Google Penalties
• SEO Tools For Website Analysis And Optimization
• Competitor Website Analysis And Backlinks Building
• Backlinks Tracking, Monitoring, And Reporting

Hands-on Lab

• Learn Roles and Responsibilities Of Algorithm
  • Panda Algorithm
  • Penguin Algorithm
  • Pirate Algorithm
  • Hummingbird Algorithm
  • Pigeon Algorithm
  • Mobile-Friendly Update Algorithm
  • RankBrain Algorithm
  • Possum Algorithm
  • Fred Algorithm

• How to Recover Algorithm Penalties
• Prevention Of Algorithm Penalties to Website
• How to Identify Spam Backlinks and Rectification

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

• Creating Local Listing In Search Engine
• Google Places Setup (Including Images, Videos, Map Etc)
• Search Engine Visibility Reports
• Verification Of Listing
• Google Reviews

Hands-on Lab

• Google My Business (GMB) How To Create
• How To Google My Business (GMB) Verify
• Maintain Brand and Reputation on Google My Business (GMB) Listing
• Search Engine Visibility Reports Preparation and Analysis

MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)

• Google Adwords
• Introduction To Online Advertising And Adwords
• Adwords Account And Campaign Basics
• Adwords Targeting And Placement
• Adwords Bidding And Budgeting
• Adwords Tools
• Opportunities
• Optimizing Performance
• Ads Type
• Bidding Strategies
• Search Network
• Display Network
• Shopping Ads
• Video Ads
• Universal App Ads
• Tracking Script
• Remarketing
• Performance Monitoring
• Reports

Hands-on Lab

• Google Ads Account Creation and Setup
• Right Keyword selection and Grouping on Google Keyword Planner Tool
• Campaign Setup, Performance monitoring, Analysis, and Implementation
• Set on Conversion Tag
• Set on Remarketing Tag
• Set on Goal and Monitoring
• Weekly and Monthly Report Generation

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)

• Social Media Optimization
• Introduction To Social Media Networks
• Types Of Social Media Websites
• Social Media Optimization Concepts
• Facebook, Google+, LinkedIn,
• YouTube, Pinterest,
• Hashtags
• Image Optimization

Hands-on Lab

• How To Create Strong Profile Account On Social Media
  • Facebook
  • Google+
  • Twitter
  • Linkedin
  • Instagram
  • Pinterest

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

• Facebook Optimization
• Fan Page Vs Profile Vs Group
• Creating Facebook Page For Business
• Increasing Fans And Doing Marketing
• Facebook Analytics
• Facebook Advertising And Its Types In Detail
• Creating Advertising Campaigns,
• Payment Modes
• Introduction To Twitter
• Creating Strong Profiles On Twitter
• Followers, ReTweets, Clicks,
• Conversions, HashTags
• LinkedIn Optimization
• What Is LinkedIn?
• Individual Profile Vs. Company Profile
• Branding On LinkedIn
• Marketing On LinkedIn Groups
• Google Plus
• Tools & Techniques
• Google + Groups
• Google Plus For Businesses

Hands-on Lab

• Social Media Brand Account Creation
  • Google+
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Pinterest
• Structure of Post
• Post Template Creation
• Content Creation On Social Media Post
• Right Hashtag for your Post
• Analysis of Likes, Share, Comment, Followers, and Retweet
• Increase Brand Awareness
• Identify Target Audience and Convert Goal
• Report Generation on Post Reach
• Facebook Ads
  • Campaign Setup, Performance monitoring, Analysis, and Implementation
  • Right Target Audience Selection
  • Set on Facebook Pixel Tag
  • Set on Remarketing Tag
  • Weekly and Monthly Ads Report Generation

MODULE 11: GOOGLE WEB ANALYTICS

• Getting Started With Google Analytics
• Navigating Google Analytics
• Real-Time Monitoring
• Audience
• Acquisition
• Traffic Sources
• Behavior
• Content
• Visitors
• Live Data
• Demographics

Hands-on Lab

• Google Analytics Integrate On Website
• Analysis And Report preparation on weekly and Monthly
• Setup Goal And Monitoring

MODULE 12: WEBMASTER TOOLS

• Adding site and verification
• Setting Geo-target location
• Search queries analysis
• Filtering search queries
• External Links report
• Crawls stats and Errors
• Sitemaps
• Robots.txt and Links Removal
• HTML Suggestion

Hands-on Lab

• Search Console Integrate On Website
• Website Error Identification and Rectification via Search Console
• Website URL submit on Search console
• Find and Fix Crawl Error
• Remove Spam Backlink on via Search Console

MODULE 13: CREATING A NEW SIMPLE WEBSITE

• Creating A Simple Website For Your Business

Hands-on Lab

• Right Theme Selection And Optimization
• Landing Page Template Creation
• Content Template Creation
• Add Custom HTML and CSS Code
• Create sitemap.xml and robots.txt File Creation

MODULE 14: INTERVIEW PREPARATION

• Resume Preparation
• Interview Question Preparation

Hands-on Lab

• Mock Test Preparation and Confidence Improvement
• Digital Marketing Skills Improvement

Upcoming Batch Schedule for Digital Marketing Training in Kolkata

Besant Technologies provides flexible timings to all our students. Here is Digital Marketing Training in Kolkata Batch Schedule. If this schedule doesn’t match please let us know. We will try to arrange appropriate timings based on your flexible timings.

• 16-12-2024 Mon (Mon - Fri)Weekdays Batch 08:00 AM (IST)(Class 1Hr - 1:30Hrs) / Per Session Get Fees
• 19-12-2024 Thu (Mon - Fri)Weekdays Batch 08:00 AM (IST)(Class 1Hr - 1:30Hrs) / Per Session Get Fees
• 14-12-2024 Sat (Sat - Sun)Weekend Batch 11:00 AM (IST) (Class 3Hrs) / Per Session Get Fees

Can’t find a batch you were looking for?

Request a Batch

Trainer Profile of Digital Marketing Training in Kolkata

Our Trainers provide complete freedom to the students, to explore the subject and learn based on real-time examples. Our trainers help the candidates in completing their projects and even prepare them for interview questions and answers. Candidates are free to ask any questions at any time.

• More than 7+ Years of Experience.
• Trained more than 2000+ students in a year.
• Strong Theoretical & Practical Knowledge.
• Certified Professionals with High Grade.
• Well connected with Hiring HRs in multinational companies.
• Expert level Subject Knowledge and fully up-to-date on real-world industry applications.
• Trainers have Experienced on multiple real-time projects in their Industries.
• Our Trainers are working in multinational companies such as CTS, TCS, HCL Technologies, ZOHO, Birlasoft, IBM, Microsoft, HP, Scope, Philips Technologies etc

Digital Marketing Exams and Certification

Besant Technologies Certification is Accredited by all major Global Companies around the world. We provide after completion of the theoretical and practical sessions to fresher’s as well as corporate trainees.

Our certification at Besant Technologies is accredited worldwide. It increases the value of your resume and you can attain leading job posts with the help of this certification in leading MNC’s of the world. The certification is only provided after successful completion of our training and practical based projects.

Key Features of Digital Marketing Training in Kolkata

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