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Enroll in the Digital Marketing Training and Certification Course in Kolkata and fulfill your dream of becoming a certified and experienced digital marketing professional. This detailed placement-oriented course is designed in the first place to fill the knowledge and skill gaps that often restrict beginners to achieve higher marketing opportunities in the market.

Price

INR 25000 INR 18000

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+91-9707250260

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Price

INR 30000 INR 23000

Have Queries? Ask our Experts

+91-9707250260

Available 24x7 for your queries

Upcoming Batch Schedule for Digital Marketing Training in Kolkata

Besant Technologies provides flexible timings to all our students. Here is Digital Marketing Training in Kolkata Batch Schedule. If this schedule doesn’t match please let us know. We will try to arrange appropriate timings based on your flexible timings.

  • 25-10-2021 Mon (Mon - Fri)Weekdays Batch 08:00 AM (IST)(Class 1Hr - 1:30Hrs) / Per SessionGet Fees
  • 21-10-2021 Thu (Mon - Fri)Weekdays Batch 08:00 AM (IST)(Class 1Hr - 1:30Hrs) / Per SessionGet Fees
  • 23-10-2021Sat (Sat - Sun)Weekend Batch11:00 AM (IST) (Class 3Hrs) / Per SessionGet Fees
Digital Marketing Training Course in Kolkata

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Digital Marketing Training Course in Kolkata

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Syllabus of Digital Marketing Training in Kolkata

MODULE 1: BASICS of DIGITAL MARKETING

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation
Hands-on Lab
  • Analysis Of Traditional Marketing
  • How to Business Marketing via Traditional Marketing

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project
Hands-on Lab
  • Analysis Market Condition And Opportunities
  • Keyword Analysis on Google Keyword Planner Tool
  • Pick The Right Keyword For Project

 MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding the SERP
  • Google Processing
  • Indexing
  • Crawling
Hands-on Lab
  • Search Engine Results Page (SERP) Report Generation
  • Google Crawling and Indexing Status Checking

MODULE 4: ON-PAGE OPTIMIZATION

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • Robot.txt
Hands-on Lab
  • Analysis of On-Page Site Matrix
  • Create a Landing Page
  • Implementation on Title Tag, Meta Description, Canonical Tag, Header Tag
  • Optimization on Multi-Media file Optimization like Image, Videos, and Infographics
  • Landing Page Performance Monitoring and Updation

MODULE 5: OFF-PAGE OPTIMIZATION

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission
Hands-on Lab
  • Search Engine Guidelines Based Backlink Creation on Landing Page
  • The Increase of Link Juice Value
  • Increase and Analysis Domain Authority & Page Authority Factor
  • Learn 15 Golden Rules Of Backlink Creation and Improve Quality
  • How To Avoid Spam Backlink

MODULE 6: SEO UPDATES AND ANALYSIS

  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting
Hands-on Lab
  • Learn Roles and Responsibilities Of Algorithm
    • Panda Algorithm
    • Penguin Algorithm
    • Pirate Algorithm
    • Hummingbird Algorithm
    • Pigeon Algorithm
    • Mobile-Friendly Update Algorithm
    • RankBrain Algorithm
    • Possum Algorithm
    • Fred Algorithm
  • How to Recover Algorithm Penalties
  • Prevention Of Algorithm Penalties to Website
  • How to Identify Spam Backlinks and Rectification

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews
Hands-on Lab
  • Google My Business (GMB) How To Create
  • How To Google My Business (GMB) Verify
  • Maintain Brand and Reputation on Google My Business (GMB) Listing
  • Search Engine Visibility Reports Preparation and Analysis

MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports
Hands-on Lab
  • Google Ads Account Creation and Setup
  • Right Keyword selection and Grouping on Google Keyword Planner Tool
  • Campaign Setup, Performance monitoring, Analysis, and Implementation
  • Set on Conversion Tag
  • Set on Remarketing Tag
  • Set on Goal and Monitoring
  • Weekly and Monthly Report Generation

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization
Hands-on Lab
  • How To Create Strong Profile Account On Social Media
    • Facebook
    • Google+
    • Twitter
    • Linkedin
    • Instagram
    • Pinterest

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses
Hands-on Lab
  • Social Media Brand Account Creation
    • Google+
    • Facebook
    • Twitter
    • Linkedin
    • Instagram
    • Pinterest
  • Structure of Post
  • Post Template Creation
  • Content Creation On Social Media Post
  • Right Hashtag for your Post
  • Analysis of Likes, Share, Comment, Followers, and Retweet
  • Increase Brand Awareness
  • Identify Target Audience and Convert Goal
  • Report Generation on Post Reach
  • Facebook Ads
    • Campaign Setup, Performance monitoring, Analysis, and Implementation
    • Right Target Audience Selection
    • Set on Facebook Pixel Tag
    • Set on Remarketing Tag
    • Weekly and Monthly Ads Report Generation

MODULE 11: GOOGLE WEB ANALYTICS

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics
Hands-on Lab
  • Google Analytics Integrate On Website
  • Analysis And Report preparation on weekly and Monthly
  • Setup Goal And Monitoring

MODULE 12: WEBMASTER TOOLS

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestion
Hands-on Lab
  • Search Console Integrate On Website
  • Website Error Identification and Rectification via Search Console
  • Website URL submit on Search console
  • Find and Fix Crawl Error
  • Remove Spam Backlink on via Search Console

MODULE 13: CREATING A NEW SIMPLE WEBSITE

  • Creating A Simple Website For Your Business
Hands-on Lab
  • Right Theme Selection And Optimization
  • Landing Page Template Creation
  • Content Template Creation
  • Add Custom HTML and CSS Code
  • Create sitemap.xml and robots.txt File Creation

MODULE 14: INTERVIEW PREPARATION

  • Resume Preparation
  • Interview Question Preparation
Hands-on Lab
  • Mock Test Preparation and Confidence Improvement
  • Digital Marketing Skills Improvement

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Digital Marketing Training Course in Kolkata

Digital Marketing Course in Kolkata

The curriculum of the digital marketing course covers the key topics including- basics of digital marketing, keyword search, strategy development, search engine optimization, social media marketing, search engine marketing, on-page optimization, off-page optimization, Google analytics and more. The certified and experienced instructors at the Besant Technologies offers theoretical knowledge along with the hands-on training to ensure candidates can gain expertise in all the critical marketing strategies.

With this job-oriented training, aspirants can easily crack the digital marketing certification exams including- Google AdWords certification, Google Analytics certification, Microsoft Bing ads professional certification, and Google Pay Per Click (PPC) certification within the first attempt. as industries like Banking, e-commerce, software development, and finance are going digital there are several marketing opportunities candidates can achieve after completing the course. In addition, with the job-assistance candidates can easily find the job with the average salary of $66,200 per p.a. book your limited seat today!

About the digital marketing training course

Enroll in digital marketing training in Kolkata and learn what it takes to become certified in digital marketing. This live-classroom training course is specially curated to provide both theoretical and hands-on training that is required to perform the job of online marketing specialists. The course will focus upon on all the key topics such as Google Analytics, online marketing strategy, on-page optimization, local business listing, etc. gone are the days where traditional marketing tactics were enough to promote a business. today, everyone is searching for the digital marketing specialist to spread the word. So, what are you waiting for? Reserve your limited seats in Digital marketing classes.

What Will You Learn in This Training Course and Certification?

The knowledge and key skills students will learn with this digital marketing training in Kolkata are given below:

  • How to develop advertising campaigns
  • How to optimize content for marketing purposes
  • How to develop a successful marketing strategy to build a website, promote a brand, etc.
  • Create, analyze and set targets of Facebook ads, Instagram ads and pay per click (PPC)
  • How to leverage tools like HTML, WordPress, Google Analytics and Google AdWords

Objectives of digital marketing Training Course and Certification?

The foremost objective of the digital marketing online weekend course is to educate students and prepare them for the Google AdWords certification. therefore, through this detailed job-oriented course candidates will learn to:

  • The core concepts of Search engine optimization
  • Tactics and aspects of Social media marketing
  • How to leverage Google Analytics to conduct the desired results
  • Concepts and principles of search engine marketing

Who should attend or take this Azure DevOps Training Course and Certification?

This placement-oriented training course is highly suitable for candidates who want to build their career in the digital marketing domain. The long list of target audience includes:

  • Marketing professionals
  • IT professionals
  • Entrepreneur
  • Bloggers
  • Marketing consultants

Are there any Prerequisites to pursue Azure DevOps Training Course and Certification?

There are no prerequisites to pursue the best digital marketing online training at Besant Technologies. Hence, anyone who is willing to learn the modern-day marketing tactics can easily enrol into the live-classroom training.

What are the Job Opportunities after Azure DevOps Training Course and Certification?

As online marketing is taking over the traditional modes of marketing, the job opportunities for certified and experienced digital marketers are blooming in every sector. Also, with the placement assistance, candidates can easily grab the following market opportunities with an average salary of $66000 p.a.

  • Project manager
  • Marketing manager
  • SEO executive
  • Digital marketing manager

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Trainer Profile of Digital Marketing Training in Kolkata

Our Trainers provide complete freedom to the students, to explore the subject and learn based on real-time examples. Our trainers help the candidates in completing their projects and even prepare them for interview questions and answers. Candidates are free to ask any questions at any time.

  • More than 7+ Years of Experience.
  • Trained more than 2000+ students in a year.
  • Strong Theoretical & Practical Knowledge.
  • Certified Professionals with High Grade.
  • Well connected with Hiring HRs in multinational companies.
  • Expert level Subject Knowledge and fully up-to-date on real-world industry applications.
  • Trainers have Experienced on multiple real-time projects in their Industries.
  • Our Trainers are working in multinational companies such as CTS, TCS, HCL Technologies, ZOHO, Birlasoft, IBM, Microsoft, HP, Scope, Philips Technologies etc

Corporate Training

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Digital Marketing Exams and Certification

Besant Technologies Certification is Accredited by all major Global Companies around the world. We provide after completion of the theoretical and practical sessions to fresher’s as well as corporate trainees.

Our certification at Besant Technologies is accredited worldwide. It increases the value of your resume and you can attain leading job posts with the help of this certification in leading MNC’s of the world. The certification is only provided after successful completion of our training and practical based projects.

Digital Marketing Training Course in Kolkata

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Digital Marketing Training Course in Kolkata

Key Features of Digital Marketing Training in Kolkata

Skill Level

Beginner

Duration

30 Hours

KeyFeatures

Total Learners

2245 Learners

Assignments

15 Hours

Group Discount

If you have Three or more people in your training we will be delighted to offer you a group discount.

Digital Marketing Training Course in Kolkata

Training Courses Reviews

I had attended a Digital Marketing Certification Training Course in Kolkata at Besant Technologies. The course went well and worth paying. The timings were flexible also had back up classes when classes were missed. Best place for learning. It provides hands-on experience with real-time examples that helps in understanding the concepts much easier.

R

Raghav

I finished my Digital marketing course in Kolkata at Besant Technologies. My trainer Deepa, she has good knowledge in Digital marketing. she provides well training for me. Your teaching was Marvelous and I got the best new Thoughts from you. Thank you so much.My hearty wishes and Thanks to Deepa and Besant Technologies.

A

Anushka

Hi. I did the Digital Marketing Certification Training Course in Kolkata at Besant Technologies. My Trainer was Madhan sir. He is a very knowledgeable person, knows how to teach so that students will understand, clarified all my doubts at any time and gave practical examples. Thank You Madhan sir and Besant Technologies.

V

Vivek

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Frequently Asked Questions

Call now: +91-9707 250 260 and know the exciting offers available for you!

Besant Technologies offers 250+ IT training courses in more than 20+ branches all over India with 10+ years of Experienced Expert level Trainers.

  • Fully hands-on training
  • 30+ hours course duration
  • Industry expert faculties
  • Completed 1500+ batches
  • 100% job oriented training
  • Certification guidance
  • Own course materials
  • Resume editing
  • Interview preparation
  • Affordable fees structure

Besant Technologies is the Legend in offering placement to the students. Please visit our Placed Students List on our website.

  • More than 2000+ students placed in last year.
  • We have a dedicated placement portal which caters to the needs of the students during placements.
  • Besant Technologies conducts development sessions including mock interviews, presentation skills to prepare students to face a challenging interview situation with ease.
  • 92% percent placement record
  • 1000+ interviews organized

  • Our trainers are more than 10+ years of experience in course relavent technologies.
  • Trainers are expert level and fully up-to-date in the subjects they teach because they continue to spend time working on real-world industry applications.
  • Trainers have experienced on multiple real-time projects in their industries.
  • Are working professionals working in multinational companies such as CTS, TCS, HCL Technologies, ZOHO, Birlasoft, IBM, Microsoft, HP, Scope, Philips Technologies, etc…
  • Trained more than 2000+ students in a year.
  • Strong theoretical & practical knowledge.
  • Are certified professionals with high grade.
  • Are well connected with hiring HRs in multinational companies.

No worries. Besant technologies assure that no one misses single lectures topics. We will reschedule the classes as per your convenience within the stipulated course duration with all such possibilities. If required you can even attend that topic with any other batches.

Besant Technologies provides many suitable modes of training to the students like

  • Classroom training
  • One to One training
  • Fast track training
  • Live Instructor LED Online training
  • Customized training

You will receive Besant Technologies globally recognized course completion certification.

Yes, Besant Technologies provides group discounts for its training programs. To get more details, visit our website and contact our support team via Call, Email, Live Chat option or drop a Quick Enquiry. Depending on the group size, we offer discounts as per the terms and conditions.

We accept all major kinds of payment options. Cash, Card (Master, Visa, and Maestro, etc), Net Banking and etc.

Please Contact our course advisor+91-9677 266 800. Or you can share your queries through info@besanttechnologies.com

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